Job interview questions (Advertising) Essay Example | Topics and Well Written Essays - 250 words

Job interview questions (Advertising) - Essay Example While working, I allocate adequate question time to my team members in order to attain the feedback. My objective is to involve all individuals in the decision making process. In this regard, I use democracy leadership style. I value this style since it creates a good working relationship between leaders and members of an organization. I like seeking the opinions of others during my leadership. As a result, once I make changes in the benefits program for example by introducing a computer course, there is no resistance to change from the workers since they are involved in the plan. One of the challenges faced by sales team is lack of product awareness. I will tackle this challenge by coming up with roadside shows in road junction and public places especially during the weekends. As a result, more potential consumers will be aware of our brands (Matt, 2005). I will also create songs that our sales team will sing while advertising in the television. By use of IT, and in collaboration with company designers, I will come up with well-designed advertisements that inform the customer about our brands once they are launched in the market. My objective is to have a strong marketing team and effective PR that is able to handle customer complaints. Using face book and twitter, I will come up with a group that our consumers will join as friends thus creating a strong positive customer-brand relationship. As an intern, I came up with an innovative idea of using plastic bags that were green and recyclable. In this way, there was minimum pollution within our premises as well as in the neighborhood. I value teamwork and assisting individual members to achieve their goals. However, at one time I experienced a challenge when some members of my team were involved in a conflict resulting to failure to achieve our objectives. To address this problem, I arranged a meeting with each of the member, then with both of them and lastly we solved the issue and the positive

Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

Marketing Plan - Essay Example Competition from Blackpool Beach will decrease income from both inbound international tourism and local tourism by a considerable margin (between 8-10%). iii. With the tourism in Scotland on the rise (VisitScotland 2012), our competitors will institute new facilities and recreational activities for the summer season before March 2014. Marketing Objectives Aberdeen Beach offers a serene, beautiful and relaxing environment for tourists, both local and international. Apart from coming up with a mission statement that is both marketing oriented and consumer-focused, Aberdeen City Council should create an objective to attain cumulative growth in tourism volume of at least 60% over the next three years. At least 30% of this tourism growth should result from local tourist and from new facilities that offer activities that are non-seasonal or are generally undertaken during the off-peak period. Aberdeen beach should also institute efforts to capture over 25% of the tourism market share in th e area within the next 3 years. This will make sure that it is the biggest tourist destination in the area. Better facilities and activities that take advantage of off-peak tourism will ensure that it offers valid competition to Blackpool beach. To accomplish the various marketing objectives laid down, the Aberdeen City Council should put benchmarks in place to assess progress. Frequent evaluation of these objectives will offer feedback and potential remedial actions on a timely basis. The chief marketing objective is to improve the perceptions tourists as well as the locals have about the Aberdeen Beach. Since Aberdeen beach has been slowly losing both the local and the international tourists, it must not be satisfying its current consumers. The city council should review the problems that hinder success and use it to not only keep its current tourism base but encourage new international and local tourists to the area. To improve success, benchmarks should be developed to understan d how the city council can improve the experience of tourists to the beach through knowledge of tourist’s needs and specific opportunities for instituting new recreational facilities. The benchmarks should be developed through market research as well as the City Council’s marketing information system. Another objective should be the institution of an education program that will serve to educate the local residents about the issue of climate change and the rising flood risk in the area. The City Council should collaborate with the local residents in efforts to conserve and restore the beach (Robert Gordon 2013). The City Council should also create a new office that deals with beach security and cleanliness. It should interact with local residents and set up an institution that deals with cleaning up the beach and ensuring that companies and other individuals do not use the beach as a dumping point. According to Chan, Leung, and Wong (2006) collaborative environment rest oration efforts can be utilized as a means of advertisement both for local consumers and international. It should also collaborate with local law enforcement to ensure that visitors to the beach are safe. Marketing Strategies A. Target Markets Target Market 1: The first target market is the local tourists. Posters and customized calendars showing the beauty of Aberdeen beach could help reconnect with the local population. The Beach has also received bad

A literature review of brand loyalty from marketing aspect

A of brand loyalty from marketing aspect - Literature review Example Having loyal customers reduces the firm’s marketing cost by approximately thirty percent, according to Rosenberg and Czepiel (1983), mostly because the cost of retaining old consumers is reduced. In addition, brand loyal clients are less price sensitive thus the are willing to pay more for the products as long as they are from their favourite brand, this is a strategy that Apple Inc has used for many years and is still profiting from their loyal consumers who flood to the Apple stores to get new products (Bennett and Thiele 2005). Generally, a sturdy brand name is the number one tool to control the market and to posses a competitive advantage which is essential for any business growth and thus brand loyalty offers a strategic asset that is identified as the leading source of brand equity (Fullerton 2005). This literature review will solemnly study brand loyalty which refers to maintaining old consumers due to their love, trust and faith in the firm’s products. The objectives of this review are to review the dimensions and measures of brand loyalty, the causes of brand loyalty decline, the root of decline in brand loyalty, the remedies and analyze both the merits and demerits of brand loyalty by bringing together thoughts and experiences from a variety of literature and pragmatic studies conducted in the area of brand loyalty. Brand loyalty can be defined either conceptually (abstract descriptions) or operationally (measurement methods). Based on research journals and several literatures worldwide, Jacoby and Chestnut (1978), presented the most elaborate conceptual definition of brand loyalty since it covers the most significant features of brand loyalty. â€Å"The biased, behavioural response expressed over time by some decision making unit with respect to one or more alternative brands out of a set of such brands and is a function of psychological

Public Law Essay Example | Topics and Well Written Essays - 2000 words

Public Law - Essay Example Conversely, the 1688 settlement between the incoming king and Parliament enshrined the independence of the judiciary under the Bill of Rights, however required them to implement the will of the Sovereign Parliament. However, the supremacy of Parliament itself has been attacked on limits of judicial review4. The 1688 settlement introduced checks and balances in restraint of autocratic power. Theoretically, the Crown, House of Commons and the House of Lords could not pass any legislation to support a course of action unless they were accepted by the other bodies involved. However, the gradual erosion of the power of the House of Lords means that there is effectively no check on the House of Commons5. For example, the executive clearly carries out legislative functions and a prime example is the Law Commission. Additionally, the judiciary obtain their power from the Crown and there is a distinct overlap of functions between the powers, which should be separated for the effective application of the separation of powers and the efficacy of Parliament as check on the executive6. This is further compounded by the fact that the Prime Minister and Cabinet ministers are Parliament members and part of the legislature and the Prime Minister is head of the executive. This obfuscation of the theoretical separation of powers has ramifications for the procedure of passing Acts of Parliament. Parliament is essentially the legislative section of the British political system. As such, through the executive Prime Minister and the Cabinet, Parliament sanctions executive sovereignty in a party governmental system. Theoretically Parliament is a policy influencing body, relying on the executive to formulate policy and reacts to it and therefore the party machine reinforces power of the executive to initiate policy. Parliament is not therefore involved in the policy making process and has minor powers of initiation. Whilst government controls Parliament the passing of an

Competition Commission Essay Example | Topics and Well Written Essays - 2000 words

Competition Commission - Essay Example This protects the economy and consumers from unnecessary or unreasonable exploitation. The CC serves as a competition regulator under the BIS i.e. Business innovation and skills department. History and development The Competition Commission was created through the influence of the Competition Act 1998. Most of the powers of CC were governed by the Enterprise Act 2002. The CC replaced MMC (monopolies and mergers commission) in 1999. The powers and influence of the competition commission were enhanced. The commission was given the independence to make decisions and recommendations to the government after investigations. The commission makes enquiries and recommends the appropriate remedies arising from competition on the market. The Competition Commission is a public body. The commissions have been charged with a responsibility to ensure that major industries are regulated and a healthy competitive and fair relationship exists between companies, economy and consumers. The enquiry must be referred to the Competition Commission by other selected authorities. This ensures that the Competition Commission deals with merited cases.... The government aims at launching a more efficient body i.e. CMA (competition market authority) by the year 2014. This development shields the consumers from unhealthy business practices like monopolises that exploit consumers. Mission and aims Mission: working to create a better future every day. This includes developing new ways of conducting business leading to increases revenues while reducing environmental impact. Aims: Working with integrity Creating a positive impact in the society Doubling the size of the company while creating a better future Management structure and leadership Communication has a two-tire hierarchical management structure. The commission has a chief executive who works with a seven directors. The commission has strong legal advisors and enquiry teams to ensure all the stakeholders has direct access to the referral authorities when in needed of redress. The leadership has professional skills in corporate management and economic analysis (Bercusson & Estlund 2 008). The commission has set out a management structure capable of fostering faster decision making. The leadership and management structure is flexible in its response to external stimulus and stakeholder concerns. The structure makes it easier to relay advisory or arbitration information. Leadership team is empowered by the legislature to make strategic decisions based on the information from the market. Commission management must facilitate inclusive decision making and encourage teamwork (Leisering 2011). The information technology department must have the capacity to install platforms that enable the CEO to link with other directors within the commission. The management structure and leadership of

Positive and Negative Impact of Tourism Essay Example | Topics and Well Written Essays - 750 words

Positive and Negative Impact of Tourism - Essay Example Tourists are attracted to seek different experiences from another environment oftentimes different from their usual surroundings. Currently, tourism has become a popular global vacation activity that actually generates profits for the visited community and this will contribute to its economic growth and development. â€Å"Tourism is alive with dynamic growth, new activities, new destinations, new technology, new markets, and rapid changes.† (Goeldner, 2008) The influx of tourists to a certain community will help local businesses sell their goods and services and even provide employment opportunities in the services industries related to tourism. These service industries cover transportation services on land, sea, and air; hospitality services such as hotels, resorts, and other venues for accommodations; entertainment services such as amusement parks, casinos, bars and other music venues, shopping malls, theaters, spas; and restaurants. â€Å"A parallel effect is argued with respect to employment, wherein the labor-intensive tourism industry would provide a large number of direct and indirect jobs suitable in particular for largely unskilled labor forces bedeviled by high unemployment and underemployment.† (Weaver, 2006) The need for some of these services is seasonal and unfortunately, the majority of these employment opportunities mean unimportant employments relating to low-skilled and low-waged levels. Most of the times these types of so-called employment can result in prostitution, drug trading, hustling, and gamblers. These will eventually lead to some negative lifestyles such as begging, the spread STD-related illnesses, hustling, and drug abuse. When there is growth in the tourism industry, the local government finds it necessary to improve some infrastructures such as new and passable roads will be built and old ones will be renovated especially those leading to tourist spots.

Recovery of Financial Markets and Institutions and Challenges in the Essay

Recovery of Financial Markets and Institutions and Challenges in the Post-Crisis Era - Essay Example According to the World Investment Report 2010 presented by United Nations Conference on Trade and Development, the world economies have recovered from the global financial crisis (UNCTAD, 2010). The aim of this report is to study the recovery of financial markets and institutions and challenges which these institutions are facing in the post-crisis era. In this research essay, the impact of financial crisis on three major stock markets of the world including FTSE-100, NIKKEE and DOW has been studied. Moreover, the underlying factors contributing to the downturn of the stock markets have also been discussed. The report also highlights the recovery process and the performance of the stocks in the post-crisis era. In this report, the prospects of financial regulatory reforms and financial sector and economic growth have been discussed. Finally, the new trends on the financial landscape and changes in institutions have been discussed.... The index started declining around the mid of 2008 and in the first quarter of 2009 the index reached to its lowest level in the history. Figure II: DOW Index Historical Performance of Five Years The following chart shows the NIKKIE 225 Index performance from 2007 to 2011. The table shows that the stock points declined very sharply at the end of year 2008 when stock markets were facing a huge impact of financial crisis. The index started declining around the mid of 2008 and in the first quarter of 2009 the index reached to its lowest level in the history. Figure III: NIKKIE Index Historical Performance of Five Years Underlying Factors Contributed to the Decline of Stock Markets The global financial markets are strongly integrated markets thanks to the rapid process of globalisation. One of the major factors that lead to the current financial crisis is the real estate bubble. Actually 80 percent of the U.S. market is securitised because excess capital globally has been pushed into the U.S. mortgage market (Stock Market Investors). Before the financial crisis, the world was facing the greatest expansion of leveraged debt and greatest explosion in the prices of the equity markets. All kinds of financial markets such as NASDAQ 100, Platinum futures, oil prices or gold stocks, started demonstrating the power of trend-following crows on the up and down sides of the markets and in this way the four-hundred years of market history destructed and with the unwinding of leveraged debt, the prices and confidence of investors destroyed (Wakefield, 2008). The financial crisis penetrated into the world’s stock markets because stock market is one of the major activities in the corporate world. Dash & Mallick explain that the indices of the stock markets